Zen-Noh Brasil, a subsidiary of the Japanese agricultural trading company Zen-Noh, announced this Friday (24) the acquisition of approximately 30% of Grupo Cereal, a company based in Rio Verde (GO). The value of the transaction was not disclosed. Under the terms of the agreement, the Barauna family, founders of Grupo Cereal, will retain 70% of the company's capital and will continue to lead the strategy and operations. Founder Evaristo Lira Barauna will assume the presidency of the Board of Directors. According to a joint statement, the operation is part of Zen-Noh's strategy to strengthen its global supply chain through investments in companies with a strong regional presence. According to the companies, the partnership will combine Grupo Cereal's consolidated presence among Brazilian rural producers with Zen-Noh's experience in the international trade of agricultural commodities. "By combining the Cereal Group's strong regional presence and relationship with producers with Zen-Noh Global's international trade expertise, the companies will create a platform for sustainable growth, continuous infrastructure expansion, and the generation of greater value for rural producers, who remain at the heart of both organizations' strategies," the company said in a statement.
This text was translated by machine from Brazilian Portuguese.