The Halal market is expected to reach US$10.88 trillion by 2028.

The Halal market, primarily aimed at the nearly two billion Muslim consumers worldwide, is booming. According to the State of the Global Islamic Economy Report 2024/2025, this economic ecosystem currently generates approximately US$7.36 trillion in sectors such as food, tourism, finance, fashion, cosmetics, pharmaceuticals, media, and entertainment. This volume is expected to reach US$10.88 trillion by 2028. The accelerated growth of this market has generated new opportunities for companies, professionals, and countries wishing to expand their international presence. In Brazil, the world's leading exporter of Halal food, a challenge is beginning to emerge: the training of professionals prepared to work in a business environment that demands increasingly specific technical, regulatory, cultural, and strategic knowledge. Companies operating in the Halal market require professionals capable of working in areas such as certification, quality management, logistics, foreign trade, compliance, marketing, and business development focused on the segment, among others. "Those with specific knowledge will have an advantage in selection processes," says Delduque Martins, executive director and secretary-general of the International Halal Academy. It was precisely to meet this demand that the International Halal Academy (IHA), the first private institute in Latin America dedicated to training and development for the Halal market, and Estácio University developed the Halal MBA – Standards and Market and Business Development. Lasting 18 months and with a workload of 360 hours, the program, offered in a Live Online format – in which students have access to synchronous classes that allow real-time interaction with professors – brings together content related to global Halal standards and norms, certification, quality management, compliance, auditing, logistics, foreign trade, strategic marketing, Muslim consumer behavior, and Islamic finance, among other topics. The course will also include an optional international module developed in partnership with the International Transport and Logistics Institute (ITLI), based in Alexandria, Egypt. According to Delduque Martins, the MBA was designed to combine academic knowledge and practical application. "More than just presenting concepts, the goal is to develop skills that allow participants to act strategically in an expanding market, connecting technical knowledge, business vision, and intercultural understanding. This training is aligned with the current needs of organizations seeking to expand their presence in global markets." According to André Ferrari, Vice-Rector of Estácio São Paulo, the initiative also reflects an important transformation in the landscape of executive education. "The dynamics of the global economy have created increasingly specific demands for professionals with specialized training. The Halal market is a clear example of this movement. Higher education institutions need to be attentive to these transformations and prepare professionals capable of working in increasingly complex multicultural, regulatory, and international contexts." The target audience for the program includes managers, executives, professionals in the areas of production, quality, logistics, supply chain, marketing, finance, foreign trade, regulation, certification, auditing, and compliance, as well as consultants and graduates interested in deepening their knowledge of the Halal segment. The certificate will be issued by Estácio and recognized by the Ministry of Education (MEC).

This text was translated by machine from Brazilian Portuguese.