Mission to China could generate up to US$109.8 million in business for Brazilian specialty coffees.

A trade mission of Brazilian businesspeople from the specialty coffee sector to China is expected to generate US$109.89 million in business, according to a report by the Brazilian Specialty Coffee Association (BSCA). Of this total, US$1.34 million has already been closed during the in-person agenda, while another US$108.55 million could materialize in the next 12 months.

The initiative brought together 19 entrepreneurs for events in Qingdao and at the Hotelex Shanghai 2026 trade fair, resulting in 436 business contacts with Chinese importers. The event was promoted by the “Brazil. The Coffee Nation” project, developed by BSCA in partnership with ApexBrasil.

In Qingdao, the mission focused on institutional coordination, technical visits, and assessing the region's logistical potential, considered strategic for import and distribution in Asia. One of the highlights of the agenda was the inauguration of the Brazilian Specialty Coffee Promotion Base in the city, aimed at increasing the visibility of Brazilian coffee and strengthening trade relations.

At Hotelex Shanghai, the delegation held meetings with buyers, roasters, and coffee shops, as well as tastings of coffees certified by BSCA. According to the organization, there was growing interest in coffees with higher added value and more complex sensory profiles.

For BSCA, the mission consolidated progress in institutional relations, commercial expansion, and positioning Brazil in a growing market, reinforcing the strategy of expanding the presence of Brazilian specialty coffees in Asia.

This text was translated by machine from Brazilian Portuguese.