Imported tires continue to take market share from the domestic industry.

Tire sales in the Brazilian market totaled 8.7 million units in the first quarter of this year, a 7% decrease compared to the same period last year, according to data released by [source missing]. National Association of the Tire Industry (ANIP)analyzed in the new DATAGRO VIP ReportThe decline affected both passenger car tires, with a 6.8% drop, and truck tires, which fell by 7.9%. Negative performance was also observed in the two main sales channels, with an 8.2% decrease in the replacement market and a 4.6% decrease in supplies to automakers. The drop in total sales volume was influenced by the greater presence of imported tires in the national industry, which arrive in the country at significantly lower prices than those practiced by the local industry. In this context, the share of domestically produced tires in the replacement market fell to just 31%, while imported tires accounted for 69% of the segment – the inverse proportion to that observed in 2019. The same dynamic is also reflected in the sector's trade balance, which recorded, in the first quarter of this year, the largest trade deficit for the period since the beginning of the historical series of the Secretariat of Foreign Trade (Secex), initiated in 1997. The main origins of Brazilian tire imports remain largely concentrated in Asia, which accounted for 95.23% of the imported volume in the first three months of 2026. Among the main suppliers, China and Vietnam stood out. "The strong presence of these countries in the Brazilian market is directly related to the high international competitiveness of their products, whose average export prices remain significantly lower than those practiced by the national industry," assesses DATAGRO. For more information, read the [article/reference]. VIP Report complete in analysis section of DATAGRO Portal.

This text was translated by machine from Brazilian Portuguese.