Grupo 3Corações buys General Mills’ operations in Brazil for R$ 800 million.

THE 3 Hearts Group announced on Tuesday (17) the acquisition of General Mills' assets and operations in Brazil, in a transaction valued at R$ 800 millionThe operation includes traditional Brazilian brands such as Yoki and Kitano, known for products like farofa, microwave popcorn and spices. In statementThe company highlighted that the acquisition represents a strategic move to expand its operations in the food sector, reinforcing its presence beyond the coffee segment. “With the acquisition, the Group advances its growth strategy through portfolio diversification and complementarity. The integration of the new products allows the company to cater to all Brazilian consumption occasions, from breakfast to dinner, strengthening its position as one of the main players in the sector,” the company stated. According to the group, the agreement provides for… maintenance of acquired brands, with a focus on accelerating the growth of operations in the country. The completion of the transaction is still dependent on approval from the relevant regulatory authoritiesin addition to fulfilling the usual closing conditions.

This text was translated by machine from Brazilian Portuguese.