THE Ferrero Group announced this Wednesday (18) the acquisition of Bold Snacks, a leading Brazilian company in the premium protein snack segment. The transaction represents the Ferrero's entry into the "better-for-you" market in South AmericaReinforcing the company's global strategy of portfolio diversification and involvement in products focused on health and well-being. In a statement, Ferrero's Chief Financial Officer, Daniel Martinez Carretero, highlighted the strategic nature of the acquisition: “We are very excited to welcome Bold Snacks to the Ferrero Group, marking our first entry into the better-for-you segment in South America. It is a differentiated brand with strong performance in the Brazilian market.” According to him, the operation strengthens the company's presence in the category and contributes to the evolution of its portfolio in markets considered strategic. With the acquisition, Ferrero will assume the operation of Bold Snacks in Divinópolis, including the office and manufacturing unit. The expectation is that Approximately 300 employees will join Ferrero Brazil.Bold will be incorporated into the company's global portfolio of "better-for-you" brands, which already includes names such as Eat Natural and FULFIL in Europe, and Power Crunch in North America. The completion of the transaction is expected in the coming months and is still subject to the fulfillment of certain conditions. usual closing conditions, including regulatory approvals.
This text was translated by machine from Brazilian Portuguese.