THE DATAGRO announced this Friday (24) the launch of its Milk Indicator, one New pricing tool developed to offer greater transparency and accuracy in interpreting prices in the Brazilian dairy market.This initiative comes at a strategic moment, marked by fluctuations in supply and demand, as well as volatility in production costs, factors that have required increasingly assertive decisions from agents in the sector.
With the goal of establishing itself as a reliable reference, The indicator was structured to more accurately reflect the real dynamics of price formation in the country.The proposal aims to increase market visibility and directly contribute to commercial and planning decisions, serving producers, industries, and other participants in the supply chain.
Response to a demand from the sector.
The milk market has great economic and social importance in Brazil, but it still faces challenges related to price formation and the dispersion of information. In this context, the Milk Indicator It emerges as a response to this gap, offering a more structured and consistent understanding of the market.
The initiative seeks to bring the different links in the production chain closer together, creating a common information base that promotes more balanced and transparent negotiations.
The move follows a trend already observed in other segments of agribusiness. where consolidated indicators from DATAGRO They play an important role in price benchmarking..
Dissemination and reach
The new indicator will include the disclosure of two monthly newsletters: One price is based on the price paid to the producer, and the other on the contract price., both expressed in Brazilian reais per liter (R$/L). The first announcement is scheduled for the second half of May.
The database already has significant representation. covering approximately 15% of the milk volume collected in the Central-South region of the country..
The sampling includes states such as Goiás, Minas Gerais, Paraná, Rio Grande do Sul, Santa Catarina and São Paulo.
The bulletins will be available on the official channels of DATAGRO Milk Indicatorincluding site and social media. The consultancy also encourages market participation, with the possibility of sending information for continuous improvement of the tool via email: Indicadordoleite@datagro.com.
This text was translated by machine from Brazilian Portuguese.