Consumption of specialty coffee is growing in Indonesia.

THE coffee consumption in Indonesia has tripled since pandemic, driving growth in the segment of special varieties and consolidating the country as one of The world's most dynamic consumer markets.

Data from United States Department of Agriculture (USDA) They indicate that consumption should reach 4.8 million bags in 2024/25, reflecting the expansion of supply by coffee shops and roasteriesboth in the traditional segment and in specialty.

Expansion is driven by accessible and diverse models. Local networks and conceptsgrab-and-goin addition to convenience stores such as FamiCaféThey are growing rapidly and show that the market is advancing in different price rangesnot only in premium segment.

Consumption is also diversifying in format. Ready-to-drink beverages, iced coffees and orders via apps gained momentum, with an increase exceeding 5% on online sales and growth in average ticket price, which increased from one to three cups per order during the pandemic.

The sector's growth has already surpassed Jakarta and reaches cities like Surabaya, Bandung, Medan and BaliThis is happening with an expansion of supply and a greater presence of specialty coffee shops. This movement is occurring in parallel with greater absorption of coffee by the domestic market.

In the international arena, Indonesian coffee shops are expanding their presence in… United Statesthat They import about 12% of the country's coffee.Houses like Kopiku, DUA DC and Hijau They contribute to spreading Indonesian coffee culture and broadening international perception beyond the traditional profiles associated with it. Sumatra and to kopi luwak.

This text was translated by machine from Brazilian Portuguese.