The coffee market in Germany remains the largest in Europe and has been showing significant changes in consumption habits, despite an apparent overall stability. Data released by German Coffee Band, The main organization and voice of the coffee industry in the country indicate that average consumption per capita reached 161 liters last year.
As explained by the organization's CEO, Holger Preibisch, the transformations are more profound than they appear at first glance. According to him, there are significant changes related to consumption locations, preparation methods, and the types of coffee chosen by consumers.
In terms of volume, total coffee consumption in Germany registered a slight decrease of 1.5% last year, totaling approximately 456,000 tons (equivalent to 7.6 million bags). On the other hand, rising prices boosted the sector's revenue, which grew by 23.5%, reaching almost 9 billion euros.
One of the highlights is the continued growth in the consumption of whole bean coffee, which reached a record 193,800 tons (3.21 million bags) in 2025, accumulating an increase of approximately 130% in the last decade. In contrast, roasted and ground coffee lost ground, with a drop of about 38% in sales volume during the same period.
According to Preibisch, many consumers associate the use of whole beans with a higher quality experience. This trend is also reflected in the adoption of home appliances: currently, about a third of German households have automatic machines that use whole bean coffee.
Out-of-home consumption also gained momentum, reaching a new record of 125,500 tons in 2025, surpassing the previous peak recorded in 2018. This growth reinforces the social role of coffee, present in environments such as coffee shops, workplaces, and in on-the-go consumption.
In terms of domestic consumption, the organization also highlights the strong performance of instant coffee – especially premium versions – and concentrated liquid coffee, which are valued for their convenience and speed of preparation, including for iced drinks.
According to analysis by German Coffee BandApproximately one in ten cups of coffee consumed in the country is made with instant coffee.
This text was translated by machine from Brazilian Portuguese.