Brazilian agribusiness needs to establish a continuous strategy of closer relationships with international customers.

Getting ever closer to the customer is a fundamental action so that exporters can showcase all the attributes that Brazilian agribusiness has – in addition to price competitiveness, noted the director of… DATAGRO, Guilherme Nastari, this Tuesday (21), in the capital of São Paulo, in a special lecture, at "IV Agribusiness Forum – Opportunities in Marketing and Communication"Organized by the Brazilian Association of Sales and Marketing Executives (ADVB), Nastari stated that building a continuous bond, a connection, and truly understanding the customer is one of the greatest marketing actions that Brazilian agribusiness can undertake globally, in order to highlight the health, quality, sustainability, and many other differentiating factors of the national agricultural product. "We lack a presence strategy in this regard." This agenda, the director emphasized… DATAGROThis is a fundamental basis for Brazilian agribusiness to build a journey that leads to the creation of a "Brand Brazil," which is globally recognized for its positive image and reputation. "We are already giants in grains, fibers, proteins, and green energy even without consistent marketing; imagine if we build a strong brand? Brazil has developed an unprecedented and virtuous integration between the agricultural production chains that needs to be told worldwide," he concluded, ending with the message that for this to happen, "the sector needs to put its money where its mouth is. The successful example of…" GAFFFF "It shows that this is possible."

This text was translated by machine from Brazilian Portuguese.