The Brazilian Association of Animal Protein (ABPA), in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), will take agribusiness companies from the sector to participate in SIAL China – one of the leading international food and beverage trade fairs in Asia, held in Shanghai – from May 18th to 20th. During this initiative, ABPA will promote the image and attributes of Brazilian animal protein to importers, distributors, and stakeholders in the Chinese market, reinforcing Brazil's presence in one of the sector's main export destinations. Through its sectoral brands Brazilian Chicken, Brazilian Pork, Brazilian Egg, Brazilian Breeders, and Brazilian Duck, the initiative will include the participation of companies Alibem, Aurora, Bello, Somave, and Vibra, which will present their portfolios and expand relationships with international buyers throughout the event. Participation in SIAL China is part of ABPA's ongoing strategy of commercial promotion and strengthening Brazil's image as a reliable supplier of animal protein, highlighting attributes such as quality, sanitary status, and production sustainability. Following the trade fair, ABPA will hold the International Road Show “No borders for food: Partnerships for food security” on May 21st in the Chinese capital, continuing its institutional and commercial actions in the country. The event will bring together authorities, importers, and representatives of the production sector, and is aimed at promoting agricultural trade based on clear, predictable sanitary rules aligned with the principles of the World Organisation for Animal Health (WOAH). According to ABPA's president, Ricardo Santin, the initiative reinforces the sector's commitment to expanding markets and strengthening commercial relations with strategic partners. “The presence at SIAL China, followed by the roadshow in Beijing, reinforces the sector's strategy of strengthening relations with the Chinese market, expanding commercial opportunities and consolidating Brazil as a reliable partner for the supply of animal protein,” he assesses.
This text was translated by machine from Brazilian Portuguese.