ABPA and Apex are preparing a new international promotional campaign for pork and chicken.

The International Animal Protein Show (SIAVS 2026) will host the largest international promotional event organized by the Brazilian Animal Protein Association (ABPA), in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) in 2026. The initiative will bring together 33 Brazilian exporting agribusinesses in a 738-square-meter space, specially structured to strengthen business, expand commercial relationships, and promote Brazilian animal protein to international buyers. The event will bring together companies from the chicken, pork, egg, poultry genetics, and duck meat sectors, offering an integrated platform for business generation, commercial prospecting, and strengthening the international image of Brazilian products. The following companies are participating in the initiative: AB Mauri, Netto, Agrosul, Grupo Alvorada, Mauricéa, Coasul, Cogran, Adoro, Frango Rico, Rivelli, Flamboiã, Baita, Vossko, Friatto, Villa Germania, Naturovos, Mantiqueira, Granja Faria, Avivar, Pif Paf, Dália, Master, Palmali, Frigoestrela, Dom Porquito, Rudolph, Rainha da Paz, Saudali, Gran Corte, Suinco, Ecofrigo, Frivatti, and Nutribrás. New to this edition, the event will feature, for the first time, a gastronomic tasting area, coordinated by chef Marcelo Bortolon, who will prepare appetizers made with chicken, pork, duck, and eggs, providing visitors with an experience that highlights the quality, versatility, and attributes of animal proteins produced in Brazil. Another highlight will be an international business roundtable, which will promote meetings between representatives of Brazilian agribusinesses and invited buyers from various markets, expanding commercial opportunities and strengthening relationships with strategic importers. This action is part of a set of initiatives structured by the partnership between ABPA and ApexBrasil to promote the sectors during SIAVS. One of these initiatives is the Image Project, which will bring 30 journalists from 24 countries to the event – including the Americas, Europe, Asia, and Africa. In this initiative aimed at strengthening the image of Brazilian animal protein in strategic markets, a specially structured agenda will highlight points that underpin the sector, such as production quality, animal health, and sustainability. Another initiative is the Opinion Leaders Project, which will enable the participation of 19 stakeholders from 12 countries relevant to Brazilian animal protein in specific meetings during the SIAVS program. With a similar objective, but focused on business, the Buyer Project will take place, facilitating the attendance of importers from countries that are among the major export destinations for Brazilian animal protein. Held between August 4th and 6th at the Anhembi District in São Paulo, SIAVS is expected to bring together thousands of visitors, businesspeople, authorities, specialists, and international buyers, consolidating itself as the main meeting point for the animal protein chain in Latin America.

This text was translated by machine from Brazilian Portuguese.