The Brazilian specialty coffee sector could generate up to US$188 million in business with buyers from the United States, thanks to the participation of 35 Brazilian companies in a trade mission and at the fair. World of Coffee, which took place between April 8 and 13 in San Diego, California.
The estimate was released by the Brazilian Specialty Coffee Association (BSCA), which coordinates international promotion of Brazilian coffee in partnership with ApexBrasil.
According to the organization, 1,209 business contacts were made, 884 of which were new, resulting in US$66.09 million in face-to-face deals and a projection of an additional US$122.12 million in business over the next 12 months.
“It is always crucial to strengthen ties and showcase the innovations of Brazilian specialty coffees in the largest global market. Brazil dictates the trends in the sector worldwide, and Americans, more than just our main trading partners, are opinion leaders, contributing to the transfer of knowledge about Brazilian specialty coffees to other markets,” says Vinicius Estrela, executive director of BSCA.
The United States remains the main destination for Brazilian specialty coffees and concentrates a growing demand for products with differentiation in quality, traceability, and sustainability.
Brazilian participation in the event brought together producers, exporters, and representatives of cooperatives interested in expanding commercial relationships with importers, roasters, and specialty coffee shops.
This text was translated by machine from Brazilian Portuguese.