The participation of Brazilian specialty coffee companies at the Melbourne International Coffee Expo – MICE 2026 in Australia could generate US$17.52 million in business. Through the “Brazil. The Coffee Nation” project, carried out by the Brazilian Specialty Coffee Association (BSCA) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), eight Brazilian entrepreneurs made 280 business contacts at the event between March 26 and 28, closing US$1.17 million in person and forecasting an additional US$16.35 million in the next 12 months. According to BSCA's executive director, Vinicius Estrela, MICE, considered the leading specialty coffee trade fair in Oceania, is an important commercial networking platform in the region, bringing together producers from diverse global origins with important buyers from Australia, New Zealand, and South Asian countries such as Indonesia and the Philippines. This contributes to expanding business opportunities and strengthening the positioning of Brazilian specialty coffees in this market. “The presence of entrepreneurs from 'Brazil. The Coffee Nation' at MICE 2026 contributed to closer ties with importers and local partners, as well as opening new avenues for action, such as the development of integrated business rounds between Australia and New Zealand. The interest of international buyers in participating in missions to Brazil and the appreciation of higher-scoring coffees highlight the potential for expansion and diversification of the national offering in that region,” he explains. Another highlight of the Australian market in the global specialty coffee community is its strong presence in international competitions, with baristas from the country being recognized for technical excellence and consistency, frequently placing them among the best in international industry championships. According to the CEO of BSCA, this performance reinforces the high level of professionalism in Australian specialty coffees and highlights the market's demand for quality, consolidating Australia as a strategic and highly qualified partner for Brazilian specialty coffees. “Australia has established itself as a strategic point for our operations in Oceania, a market that demands quality and in which Brazil has a significant presence. We observe a growing interest from buyers in getting closer to Brazilian producing origins, which opens up space for us to deepen commercial relationships and expand the presence of Brazilian specialty coffees in this market and in those of neighboring countries,” concludes Estrela. BRAZIL. THE COFFEE NATION The sectoral project “Brazil. The Coffee Nation”, carried out by BSCA in partnership with ApexBrasil, focuses on the commercial promotion of Brazilian specialty coffees in the international market, with strategic actions for visibility, qualification, and access to new markets. The initiative builds a global identity for Brazil as a reference in specialty coffees, highlighting quality, diversity, traceability, and commitment to sustainability in compliance with strict social and environmental law standards. Among the objectives of the current project, valid until August 2027, are expanding the international participation of Brazilian specialty coffees, with attention to high-quality canephora (robusta and conilon) and arabica varieties; coffees produced by women and gender equality in the Brazilian specialty coffee chain; quality and sustainability certifications; and technical training and promotion at international fairs. The initiatives of “Brazil. The Coffee Nation” aim to consolidate Brazil as a global leader in specialty coffees, boost exports of raw and processed specialty coffees, promote the diversity of national production, strengthen Brazil's image as a reliable and high-quality origin, and generate opportunities for producers of different profiles. The current project targets the following markets: i) United States, Japan, China, South Korea, United Arab Emirates, France, Australia, among others, for raw specialty coffees; and ii) Canada, Chile, China, and the USA for products from the roasting and grinding industry. Companies in the Brazilian specialty coffee sector (producers, exporters, roasters, or cooperatives) that are not yet part of “Brazil. The Coffee Nation” can register by filling out the official form on the ApexBrasil website (https://shor.by/iUEo) or obtain more information directly from BSCA, by phone at (35) 3212-4705 / 99824-9845 / 99879-8943 or by email at info@bsca.com.br. ABOUT APEXBRASIL The Brazilian Trade and Investment Promotion Agency works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diverse trade promotion activities aimed at promoting exports and enhancing the value of Brazilian products and services abroad. These activities include prospecting and trade missions, business roundtables, support for the participation of Brazilian companies in major international trade fairs, visits by foreign buyers and opinion leaders to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand. The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country. ABOUT BSCA Founded in 1991, the Brazilian Specialty Coffee Association brings together individuals and legal entities in the domestic and international specialty coffee markets, and seeks to disseminate and encourage technical improvement in the production, marketing and industrialization of these products, as well as promoting, mainly in coffee-growing areas, the preservation of the environment and sustainable environmental development through programs, projects and partnerships with public and private entities, both national and foreign. BSCA, as a promoter and manager of the specialty coffee community in Brazil, in constant connection with the global community, aims, through research partnerships, dissemination of quality control techniques, and product promotions, to raise the standards of excellence of Brazilian coffees offered in domestic and international markets. The Association was a pioneer in the certification and traceability of Brazilian specialty coffees, through individually numbered quality control seals made available to consumers, and is the main reference for the standards that guide the certification and monitoring of specialty coffee batches in Brazil. Due to all its actions, initiatives, and success stories, BSCA is internationally recognized as the vanguard of specialty coffee production in Brazil, and its work continues in promoting Brazilian producers and coffees.
This text was translated by machine from Brazilian Portuguese.