American company Reborn Coffee opens concept store in China.

THE Reborn Coffee, a company specializing in coffee based in California, United States , opened a concept store in Shenzhen, an important industrial hub in China, on the 18th, as informed by the company this Tuesday (24). The concept store was launched inside the campus of the headquarters of TencentAccording to the coffee shop chain, the opening is part of its expansion strategy in the Asian country, using the structure as a base for other units in the region. "This grand opening in Shenzhen represents a significant step in our long-term vision of transforming Reborn Coffee into a global brand. We believe Shenzhen is one of the most strategically important cities in China," they said. Jay Kim, co-CEO of the company.

This text was translated by machine from Brazilian Portuguese.